REI S22 Swiftland Trail Run
REI Co-op re-launched our trail run collection for S22 with products that offer distraction-free mobility and outdoor-ready performance. The collection was built with a cooperative design process: using member insights to drive product design. As the designer I had the task of bringing these insights to life in the product, focusing priorities for each piece to ensure we truly meet the needs of our consumer. This collection made REI Co-op the number one selling running brand at REI.
REI product photography by REI Marketing Team
Temperature regulation was by far the top concern among runners and this guided our material and trim choices. Ventilated, lightweight textures are balanced with stretch and durability to provide maximum comfort. Our signature taupe tone is used for interior trims and flecked zipper pull and cording give the collection a classic outdoor feel. Small reflective hits are utilized at biomotion points to provide extra visibility to and from the trails.
Below I share images of the process for designing the Women’s and Men’s run shorts from concept to production ready. It is a glimpse into how I love to work and partner with my team to bring product to market. Shown: initial sketches, quick proof of concept sample, vendor construction mock ups, P2 samples, field test, final sample.
See the final collection below.
